Websites that bring the work in.
We design and hand-code fast, high-converting websites — with the CRM, lead generation and AI built in — for tradespeople, architects, accountants, lawyers and ambitious local businesses.
Trusted by Ronald Graham Roofing · Hallmark Driveways · + 40 more across the UK
Build
Websites · CRM
Automate
AI · Agents · Workflows
Grow
Leads · SEO · AEO
Why custom-coded
Most websites are rented. Yours should be built.
Squarespace, Wix and off-the-shelf WordPress themes are quick to spin up — and it shows. We build yours from scratch, so it's faster, ranks better, and is genuinely yours.
The usual way
✗Built on Squarespace, Wix or a WordPress theme
✗Slow, bloated, and identical to a thousand others
✗You rent it — and keep paying to keep it online
✗Plugins bolted on until something breaks
The Built Proper way
✓Hand-coded from scratch, designed around your business
✓Fast, secure, and built to rank on Google and in AI search
✓You own every line of it — forever
✓CRM, lead-gen and AI built in, not bolted on
Services
Everything under one roof.
01 Custom websites Designed around your business and built by hand — fast, polished, and made to turn visitors into enquiries. ↗ 02 Custom AI & agentic solutions Custom AI agents and automations — customer-facing and internal — that use your tools and data to run real work. Model-agnostic across Claude, GPT and Gemini. ↗ 03 AI training & consultancy Funding available Get your team confident and productive with AI — practical, hands-on training and a clear roadmap, often part-funded by government skills schemes. ↗ 04 CRM build-outs Every enquiry, quote and job tracked in one place, so nothing slips and every lead gets followed up. ↗ 05 Lead generation Campaigns and landing pages that put you in front of the right customers and keep the diary full. ↗ 06 SEO & AEO Get found on Google — and recommended by AI assistants like ChatGPT when people ask for someone like you. ↗ 07 Agentic optimization We make sure AI tools understand and trust your business, so you win the customers who are searching a whole new way. ↗ 08 Google Ads & PPC Leads this week, not in six months — Google Ads run properly and pointed at a site built to convert. ↗
No templates. No off-the-shelf themes. Every website designed around your business and built by hand — so it's fast, secure, and properly yours.
Selected work
Built for businesses like yours.
Industries
Built for what you do.
Areas we serve
Built for your patch.
Edinburgh-based — Scotland's our home turf, and we work right across the UK. Local web design, SEO and AI for your city, with a dedicated page for each.
Ready when you are
Ready to bring
in more work?
Book a call ↗ Free 20-minute call · we'll review your site, no hard sell
BUILT
PROPER
PROPER
Web, CRM & AI for growing businesses.
B ×
Billy
● AI assistant · online