Websites that bring the work in.
We design and hand-code fast, high-converting websites — with the CRM, lead generation and AI built in — for tradespeople, architects, accountants, lawyers and ambitious local businesses.
Measured client work Ronald Graham Roofing · +174% organic clicks · Hallmark Driveways · CPA down 67%
Build
Websites · CRM
Automate
AI · Agents · Workflows
Grow
Leads · SEO · AEO
Why custom-coded
Most websites are rented. Yours should be built.
Squarespace, Wix and off-the-shelf WordPress themes are quick to spin up — and it shows. We build yours from scratch, so it's faster, ranks better, and is genuinely yours.
The usual way
✗Built on Squarespace, Wix or a WordPress theme
✗Slow, bloated, and identical to a thousand others
✗You rent it — and keep paying to keep it online
✗Plugins bolted on until something breaks
The Built Proper way
✓Hand-coded from scratch, designed around your business
✓Fast, secure, and built to rank on Google and in AI search
✓You own every line of it — forever
✓CRM, lead-gen and AI built in, not bolted on
Services
Everything under one roof.
01 Custom websites Designed around your business and built by hand — fast, polished, and made to turn visitors into enquiries. ↗ 02 Custom AI & agentic solutions Custom AI agents and automations — customer-facing and internal — that use your tools and data to run real work. Model-agnostic across Claude, GPT and Gemini. ↗ 03 AI training & consultancy Eligibility checked Get your team confident and productive with AI — practical training, a clear roadmap and funding considered only where a current programme genuinely applies. ↗ 04 CRM build-outs Every enquiry, quote and job tracked in one place, so nothing slips and every lead gets followed up. ↗ 05 Lead generation Campaigns and landing pages that put you in front of the right customers and keep the diary full. ↗ 06 SEO & AEO Get found on Google — and recommended by AI assistants like ChatGPT when people ask for someone like you. ↗ 07 Agentic optimization We make sure AI tools understand and trust your business, so you win the customers who are searching a whole new way. ↗ 08 Google Ads & PPC Leads this week, not in six months — Google Ads run properly and pointed at a site built to convert. ↗
No templates. No off-the-shelf themes. Every website designed around your business and built by hand — so it's fast, secure, and properly yours.
Selected work
Built for businesses like yours.
Industries
Built for what you do.
Areas we serve
Built for your patch.
Edinburgh-based, working across the UK. Each city page targets the local market directly while the strategy, design and delivery stay Built Proper.
Ready when you are
Ready to bring
in more work?
Book a call ↗ Free 20-minute call · we'll review your site, no hard sell
BUILT
PROPER
PROPER
Web, CRM & AI for growing businesses.
B
Billy
● AI assistant · online