Google Ads & PPC
Leads this week, not in six months. Google Ads run properly — wired into a fast site and follow-up that actually converts the clicks you pay for.
PPC (pay-per-click) advertising — like Google Ads — puts your business at the top of search results instantly, and you only pay when someone clicks. Managed well it brings leads in fast; managed badly it quietly burns your budget on the wrong clicks.
It's the fast lever. Where SEO compounds over months, a well-run campaign can have the phone ringing this week — and fund the wait while your organic search builds.
Most Google Ads budgets leak — broad keywords, weak landing pages, no tracking. We run tight campaigns pointed at a fast page wired to your CRM, and optimise to cost-per-lead, not clicks. Every pound is accounted for.
Fill the
diary, fast.
Common questions
How much should I budget for Google Ads? +
It depends on your industry and how competitive the searches are. We start lean, prove a cost-per-lead that works, then scale what’s profitable. Note the ad spend goes to Google directly — our management fee is separate, so you always see exactly where the money goes.
How quickly will I see leads? +
Fast — often within days of launch, which is the whole point of PPC. Where SEO compounds over months, a well-built campaign can have the phone ringing this week. PPC also funds the wait while your SEO and AEO build.
Do you manage the spend, or just set it up? +
We manage it ongoing — bids, keywords, negative keywords, ad copy and landing pages. An unmanaged Google Ads account quietly wastes money on the wrong clicks; the management is where the return comes from.
Should I do PPC or SEO? +
Ideally both. PPC brings leads now; SEO and AEO build compounding, free traffic over time. They work best together — paid ads while the organic side grows, then you’re not reliant on spend forever.
Where do the ads send people? +
To a fast, conversion-built landing page wired into your CRM — so every click becomes a tracked, followed-up enquiry, not a bounce. Spending on ads that point at a slow or generic site is how budgets get burned.
PROPER