Ex-tradesmen and digital experts who got sick of seeing good trades fail online. So we built an agency that actually understands your business.
Every quality tradesman in the UK should have a proper digital presence. Not a DIY website that looks amateur. Not an overpriced agency site that doesn't convert. A proper website that generates proper business.
We're not another web agency. We're trades-focused, UK-based, and obsessed with results. We don't do corporate. We don't do e-commerce. We don't do WordPress.
We do one thing brilliantly: transform trade businesses through proper digital systems.
What we stand for, what we believe in, what drives us
No shortcuts, no templates, no nonsense. Every project built from scratch with clean, custom code.
We only work with tradesmen. We know your industry, speak your language, understand your customers.
Full portal access, daily updates, honest pricing. You see everything we do, when we do it.
We measure success in leads generated, rankings achieved, and businesses transformed.
Built Proper started when our founder, an ex-tradesman turned digital expert, watched too many quality trades get ripped off by agencies who didn't understand their business. £5k WordPress sites that generated zero leads. "SEO experts" who'd never worked with a tradesman in their life.
That's when it clicked. The trades industry was being taken advantage of by agencies who didn't understand the business, didn't care about results, and saw tradesmen as easy marks for overpriced, underdelivering websites.
So we built something different. An agency that only works with trades. That builds everything custom. That provides complete transparency. That measures success in leads generated, not pages built.
Today, we're the UK's leading digital agency for tradesmen. Not because we're the biggest or the flashiest. But because we get results. Proper results for proper tradesmen.
Founded during lockdown - saw trades struggling online
First 100 trade clients - proved the model works
Launched BP Portal - complete transparency for clients
500+ websites built - zero WordPress, all custom
AI integration launched - Alex chatbot goes live
1000+ trades transformed - UK's leading trade digital agency
Ex-tradesmen, digital experts, and people who give a damn
CEO & Strategy
Ex-tradesman turned digital expert. Built and sold multiple trade businesses before starting Built Proper.
Technical Leadership
15+ years building custom web solutions. Passionate about clean code and performance. WordPress? Not in our building.
Local SEO Experts
Ranked 1000+ trade businesses on Google. We know every local SEO strategy that actually works for tradesmen.
Innovation Team
Building AI solutions that actually help trades grow their business, not just fancy tech for the sake of it.
No outsourcing. No offshore teams. Every line of code written in the UK by people who understand UK trades.
Based across England and Scotland
Working with trades in every corner of the UK
Let's build something proper together