Questions, answered.
The things people ask us most. Can’t see yours? Ask Billy, bottom-right, or drop us a line.
Everything you might ask
What does Built Proper do? +
We’re a UK web, CRM and AI studio. We design and hand-code fast websites and build the CRM, lead generation and AI that go with them — for trades and professional firms.
How much does a project cost? +
Most projects start in the low thousands and depend on scope — pages, integrations, and whether CRM or AI is built in. We give you a clear figure on a free 20-minute call, with no hard sell.
Do you work with businesses across the UK? +
Yes. We work remotely with clients across the UK and have built for businesses from Edinburgh to London, including Ronald Graham Roofing and Hallmark Driveways.
How are you different from a website builder or agency? +
Everything is hand-coded and owned by you — no templates, no platform rent — and we build the CRM, lead-gen and AI in, so the site brings work in rather than just sitting there.
Do I own the website and the code? +
Yes, entirely. You own every line of code and can host it anywhere. There’s no platform lock-in and no monthly rent to keep it online.
How long does a website take to build? +
A typical site takes a few weeks from kickoff to launch. We give you a clear timeline on the first call once we understand the scope.
What kind of AI can you build for my business? +
Practical things that save time and win work — AI that drafts quotes, handles first-line enquiries, chases follow-ups and pulls admin together. We build around your actual workflow, not a generic chatbot.
Can AI training be part-funded? +
Often, yes. AI and digital skills training is frequently covered in part by UK government skills schemes. We help you check what you’re eligible for.
What’s the difference between SEO and AEO? +
SEO gets you ranking in search engines like Google. AEO (answer engine optimisation) gets you found, cited and recommended by AI assistants like ChatGPT, Claude and Perplexity. Increasingly you need both.
How do you get a business recommended by AI assistants? +
By making your site legible to them — clean structure, clear answers to the questions buyers ask, and machine-readable signals like structured data and an llms.txt — so models can understand and surface what you do.
How long does SEO take to work? +
Technical and on-page fixes can move things within weeks. Competitive rankings build over months. We focus on the work that compounds rather than quick tricks that don’t last.
Do you guarantee a number-one Google ranking? +
No one credible can — anyone who guarantees it is guessing. We commit to the work that reliably moves rankings and visibility, and we report on it honestly.
Still wondering?
Book a call ↗PROPER