SEO & AEO
Get found on Google — and recommended by AI assistants like ChatGPT when people ask for someone like you.
SEO (search engine optimisation) is the work of getting a website to rank higher in search engines like Google for the terms your customers type. It covers technical health, site speed, on-page content, links and local signals.
AEO (answer engine optimisation) is the work of getting a business found, cited and recommended by AI assistants like ChatGPT, Claude and Perplexity when people ask them for a recommendation. It relies on clear answers, structured data and machine-readable signals like an llms.txt file.
In short: SEO wins the search result, AEO wins the AI recommendation. As more buyers ask an assistant before they ask Google, the businesses that show up in both win the work. Built Proper does both.
Predicted drop in traditional search-engine volume by 2026 as buyers shift to AI assistants and chatbots.
Of mobile visits are abandoned if a page takes longer than three seconds to load — speed is a ranking and conversion issue.
Of people who search for something nearby on their phone visit a business within a day — local search drives real footfall.
Search is changing. We optimise you for Google and for the AI tools your customers increasingly ask first — so you show up in both, with the structure and content to back it up.
Let's talk it
through.
Common questions
What’s the difference between SEO and AEO? +
SEO gets you ranking in search engines like Google. AEO (answer engine optimisation) gets you found, cited and recommended by AI assistants like ChatGPT, Claude and Perplexity. Increasingly you need both.
How do you get a business recommended by AI assistants? +
By making your site legible to them — clean structure, clear answers to the questions buyers ask, and machine-readable signals like structured data and an llms.txt — so models can understand and surface what you do.
How long does SEO take to work? +
Technical and on-page fixes can move things within weeks. Competitive rankings build over months. We focus on the work that compounds rather than quick tricks that don’t last.
Do you guarantee a number-one ranking? +
No one credible can — anyone who guarantees it is guessing. We commit to the work that reliably moves rankings and visibility, and we report on it honestly.
PROPER