Everything under one roof.
From the website to the systems behind it, we design, build and run the whole thing — so you get more of the right customers without juggling five different suppliers.
Designed and hand-coded around your business — no templates, no page-builders. Fast, polished, and built to turn visitors into enquiries.
Bespoke AI tools and agents built around how you actually work — automating the busywork so you can get on with the job.
Help your team actually use AI — confidently and safely. We run practical, hands-on training tailored to your business, plus consultancy to map where AI will save you the most time and money.
Every enquiry, quote and job tracked in one place — wired straight into your website so nothing slips through.
Campaigns and landing pages that put you in front of the right customers and keep the diary full.
Get found on Google — and recommended by AI assistants like ChatGPT when people ask for someone like you.
We make sure AI tools understand and trust your business, so you win the customers who are searching a whole new way.
Leads this week, not in six months — Google Ads run properly, wired into a fast site and follow-up that converts the clicks you pay for.
Four steps, no surprises.
Not sure where
to start?
Common questions
What does Built Proper do? +
We’re a UK web, CRM and AI studio. We design and hand-code fast websites and build the CRM, lead generation and AI that go with them — for trades and professional firms.
How much do you charge? +
A focused custom website starts at £8,000, a website plus operating layer commonly runs £12,000–£18,000, and focused AI workflows start at £5,000. The written proposal confirms the fixed scope.
Do you work with businesses outside my area? +
Yes. We work remotely with clients across the UK, and have built for businesses from Edinburgh to London.
How are you different from a website builder or agency? +
Everything is hand-coded and owned by you — no templates, no platform rent — and we build the CRM, lead-gen and AI in, so the site brings work in rather than just sitting there.
PROPER