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Built Proper — Web, CRM & AI studio Free 20-minute website review ↗ Est. UK · Mon–Fri
Industries  /  Gyms & fitness studios

Fill classes. Grow memberships.

Websites, CRM and AI for gyms and fitness studios — built to turn local interest into trials, memberships and full classes.

Book a call ↗ ← All industries
For gyms & fitness studios

Fitness is a numbers game: more trials in, fewer members out. Your site needs to sell the experience, make signing up frictionless, and the system behind it needs to nurture leads into members and flag the ones about to lapse. We hand-code the site and wire in the membership, class and CRM tooling to do exactly that.

We build for gyms, studios and coaches across the UK — fast sites with the membership and automation tooling that grows retention.

What we build for gyms & fitness studios
01
Membership & subscriptions
Join online and manage plans and recurring payments — wired into your system or built to fit how you run memberships.
02
Class booking & timetable
A live timetable with class booking, capacity limits and waitlists, so sessions fill and front desk stops fielding calls.
03
Trials & lead nurture
Frictionless trial and intro-offer sign-ups, then automated nurture that converts triallists into paying members.
04
Retention & win-back
Automations that flag at-risk members before they lapse and bring lapsed ones back — churn is where the money leaks.
The agents we'd build you

An AI team that never clocks off.

The website, CRM and SEO bring the work in. These AI agents handle it once it lands — so enquiries, bookings and follow-ups look after themselves.

Turn trials into members
Lead-nurture agent

Answers enquiries, books trials and intro classes, and nurtures every triallist into a paying membership instead of letting them go quiet.

Catch churn before it happens
Retention agent

Spots members whose attendance is slipping and reaches out to win them back before the cancellation email lands — churn is where the money leaks.

Fill the timetable
Class agent

Handles class bookings, waitlists and reminders so sessions run full and front desk stops fielding the same calls.

See how we build agents ↗
FAQ

Gyms & fitness studios — your questions

Do you build websites for gyms and studios?

Yes — built to sell the experience and convert local interest into trials and members, with class and membership tooling behind it.

Can people sign up for a trial, class or membership online?

Yes — trials, class bookings and memberships online, captured and followed up automatically.

Can it help reduce membership churn?

Yes — we wire in automations that nurture new members and flag at-risk ones before they lapse.

Ready to grow

Let's build
yours.

Book a call ↗ Free 20-minute call · no hard sell
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