Client Success Story

How Darren Inglis Achieved 580% ROI
In Just 6 Months

From 2-3 enquiries per month to 15+ consistent leads. See how Hallmark Driveways transformed their business with a custom website that actually works.

15+
Monthly Enquiries
+580%
1.4s
Website Speed
+83%
Top 3
Google Ranking
+300%
4.2%
Conversion Rate
+425%
Meet The Client

Hallmark Driveways Edinburgh

Location
Edinburgh, Scotland
Services
Driveways, Patios, Block Paving, Landscaping
Owner
Darren Inglis - 15+ years experience
Goal
Generate consistent leads online
The Challenge

"We Were Invisible Online"

Old WordPress site taking 8+ seconds to load

Not showing up on Google for local searches

Only 2-3 enquiries per month (mostly word-of-mouth)

Mobile site completely broken

Losing customers to competitors with better websites

"I was spending £500/month on Google Ads with no results. People would click but never call because the site looked amateur."

- Darren Inglis, Owner

The Built Proper Solution

What We Built For Hallmark

A complete digital transformation designed to dominate the Edinburgh driveway market

Lightning Fast Website

  • Custom coded (no WordPress)
  • 1.4 second load time
  • Mobile-first design
  • Professional portfolio showcase

Local SEO Domination

  • Rank #1 for "driveways Edinburgh"
  • Google Business Profile optimization
  • Local directory submissions
  • Review management system

Lead Generation System

  • Instant quote calculator
  • Strategic contact forms
  • Click-to-call integration
  • WhatsApp messaging

6-Month Transformation Timeline

How we achieved 580% ROI step by step

Month 1
Website Design & Development
Completed
Month 2
Local SEO Optimization
Completed
Month 3
Content Strategy Implementation
Completed
Month 4
Lead Generation System Launch
Completed
Month 5
Performance Optimization
Completed
Month 6
580% ROI Achievement
Completed
The Results

580% ROI in 6 Months

From struggling to get leads to becoming the go-to driveway company in Edinburgh

BEFORE Built Proper
Monthly Enquiries2-3
Website Speed8.2s
Google RankingPage 3+
Monthly Revenue£8,000
Lead SourceWord of mouth
AFTER Built Proper
Monthly Enquiries15+
Website Speed1.4s
Google RankingTop 3
Monthly Revenue£25,000+
Lead Source70% Online
"The transformation has been incredible. We went from struggling to get 2-3 enquiries a month to having a waiting list. The website looks professional, loads instantly, and most importantly - it actually gets us work. Best investment I've ever made."
Darren Inglis
Owner, Hallmark Driveways

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